8reasons Digital GmbH reinvents itself.
After years of focusing on the essentials, the moment has come for us to show more: more of who we are, more of our personality, more of our creativity. Our rebranding is more than just a fresh design. It’s a statement. From now on, we are presenting ourselves with a bold new brand identity – modern, diverse, and future-oriented.
Why a rebranding?
In recent years, we have focused on delivering top performance for our clients in the areas of UX, UI, and digital product development. Our own brand presence, however, was more of a side note. Sure, the website worked, the logo was solid, and our colors were understated. But that was exactly the point: digitally, we never truly showed who we really are.
Because 8reasons Digital today is so much more than what our previous appearance conveyed. We are a well-coordinated team that stands for creativity, diversity, transparency, and honesty. We work remotely, agilely, and at eye level with companies of all sizes – from medium-sized businesses to large corporations.
With our rebranding, we are finally giving these values the stage they deserve.
What’s behind the new look
What has changed? In short: everything. And yet, our core remains the same.
New Colors
We’ve become bolder. Our new colors convey vibrancy, diversity, and creativity. They represent the different personalities within our team and the many ideas we develop every day. For us, colorful also means celebrating diversity—both within our team and in our projects.
New Typeface
Clean lines, modern, and full of personality—our new typography reflects exactly what defines us as a company: professionalism meets forward-thinking. This makes our communication not only more readable but also more distinctive.
Improved Logo
Our logo has also been carefully refined. It remains recognizable but now appears more flexible and modern. Perfect for the many touchpoints where we, as a digital agency, are present today—from social media to mobile websites.
Diversity in Design: Diversity and Creativity
The gradient is a symbol of the diversity that defines 8reasons Digital. We believe in the power of different perspectives and ideas. With us, everyone is equal—regardless of origin, gender, or identity. Every project, every client, and every team member brings their own strengths and inspirations. Our creative potential is reflected in the interplay of colors—dynamic, vibrant, and always unique.
Clear Values: Seriousness and Simplicity
Despite the diversity, our design remains clear and structured. The gradient is used deliberately to highlight our commitment to professional and serious work. At the same time, Simplicity represents the clarity of our processes and our ambition to solve complex challenges in a straightforward and understandable way.
Openness and Trust: Transparency and Trust
Another core value of our brand is transparency. In the gradient, the colors blend seamlessly—a symbol of our open communication and our commitment to always act clearly and comprehensibly. Trust is the foundation of every successful partnership, and this value is reflected in the stability and harmony of our design.
Curiosity and Progress: Curiosity and Modernity
Digital success requires constant curiosity and a willingness to explore new things. Our gradient symbolizes this curiosity, movement, and continuous development. At the same time, it emphasizes our modernity and focus on innovative technologies and trends.
A strong connection to the iits Group
A special highlight of our new brand identity is the red in the gradient. This red comes from the visual identity of iits-consulting, our parent company. It symbolizes the close connection to the iits Group → and emphasizes the values and competencies we share. Through this integration, we create a visual bridge that underscores our affiliation while maintaining our independence.
The logo as a carrier of diversity
Our logo is now equipped with the full gradient, making it a carrier of all our values. It represents the combination of creativity, trust, openness, and modernity at a glance. It is a symbol of 8reasons Digital’s identity and makes our brand philosophy visually tangible.
With our new brand identity, we are making a strong statement. The gradient symbolizes what 8reasons Digital stands for: diversity, clarity, trust, and progress. We are ready to shape the digital future together with you – creatively, professionally, and transparently. Let’s explore new horizons together!
What this means for our clients
The rebranding of 8reasons Digital GmbH is not an end in itself. We want to show our clients what they can expect from us: an agency that thinks ahead, designs with passion, and makes complex digital products not just usable, but exceptional.
When you work with us, you won’t get standard solutions. You’ll get teams that fully commit, think ahead with you, and create digital experiences that have a lasting impact.
The next step in our evolution
Our journey continues—with fresh energy and a brand that truly represents us. For us, the rebranding is a promise to ourselves and to everyone we work with: we keep moving, we stay creative, we remain honest.
And yes, now we’re finally going full throttle visually as well.
If you’re eager to work with an agency that lives UX and digital transformation, thinking and acting with a modern mindset, then we should talk.
