A new era for digital innovation
We at 8reasons Digital GmbH are excited to announce a significant partnership: The iits Group → (Impresssol GmbH) has acquired shares in our agency. This strategic merger marks the beginning of an exciting journey that will take us to new heights together. By joining forces, we will expand our expertise, optimize our services, and create even greater value for our customers.
In this blog post, we would like to give you some insight into the background of this partnership, highlight the opportunities it presents, and explain what this collaboration means for our customers and partners.
A relationship based on long-standing trust
The foundation for this partnership lies in a long-standing professional relationship: our managing director Alexander Varro has known the CEO of the iits Group, Christoph Aufmhoff, since 2014. At that time, the two worked together on a major project for E.ON, where they successfully developed innovative solutions.
The collaboration was characterized by mutual respect, professionalism, and a deep understanding of the requirements of complex projects. This shared experience led to both men staying in touch over the following years, exchanging ideas, and inspiring each other.
In January 2021, this connection reached a new high point: an extensive large-scale project for Uniper required intensive cooperation between 8reasons Digital and the iits Group. The collaboration was so successful that it quickly became clear that together, we could achieve even more. This trust and proven partnership form the basis for the merger that has now taken place.
Who is the iits Group?
The iits Group, which also includes Impresssol GmbH, is a dynamic company specializing in software solutions and digital transformation. With its focus on innovative technologies, automation, and the development of customized software, the iits Group has established itself as a reliable partner for companies that want to optimize their business processes and make them future-proof.
The iits Group pursues a clear vision: to make companies more successful through digital solutions. Its experience in software development, coupled with our expertise in UX/UI design and complex B2B applications, provides an ideal basis for fruitful collaboration.
Why this merger?
The decision to sell shares in 8reasons Digital was carefully considered and based on a common goal: to combine our strengths in order to drive innovation and promote the growth of both companies. It was important for us to find a partner who not only shares our values but also understands our vision: to develop digital products that not only work but also inspire.
Some key reasons for the merger:
Expansion of expertise: The iits Group brings additional technological expertise to the table, while we contribute our strength in the area of UX/UI and user-centered design solutions. Together, we can offer an even more comprehensive range of services.
Joint growth: The partnership will enable us to expand into new markets, realize larger projects, and invest more resources in the further development of innovative solutions.
Stronger focus on customer needs: With the combined expertise of both companies, we can tailor our services even better to the individual requirements of our customers.
Long-term stability: The merger with the iits Group strengthens our position in the market and creates the basis for sustainable growth and long-term success.
What does this mean for our customers?
Our customers remain at the heart of everything we do. The collaboration with the iits Group brings numerous advantages:
Expanded services: Customers of 8reasons Digital will benefit from an expanded portfolio that includes powerful software solutions and technical implementations in addition to UX/UI design.
Even more innovation: Access to the resources and technologies of the iits Group enables us to respond even more quickly to trends and new requirements.
Reliability and continuity: We remain your trusted partner, maintain our proven processes, and continue to stand for outstanding quality and personal support.
Scalable solutions: With our combined expertise, we can implement projects of any size—from concept development to technical implementation.
Our vision for the future
This partnership marks the beginning of a new chapter for 8reasons Digital. Together with the iits Group, we want to develop digital products and services that make companies more successful and offer users exceptional experiences. Our vision remains unchanged: we want to create the best solutions for complex challenges and actively shape the digital transformation of our customers.
Some of the goals we have set ourselves:
Investment in innovation: We will invest more heavily in new technologies such as artificial intelligence, automation, and data-driven solutions to take our products and services to the next level.
Promotion of talent: The merger opens up new opportunities for our teams. We will work together to promote the best talent in the industry and create an inspiring work environment.
Sustainable growth: We want to continue to grow organically while maintaining the high standards our customers have come to expect from us.
Expanding partnerships: In addition to the iits Group, we also want to further develop existing and new partnerships to create a strong network for digital innovation.
Conclusion: Stronger together
In the iits Group, we have found a partner who not only shares our vision, but also contributes to making it a reality. The long-standing connection between Alexander Varro and Christoph Aufmhoff has made this merger possible and shows how valuable sustainable relationships are in the business world. Together, we are facing an exciting future in which we can support our customers even better and shape the digital world together.
We would like to thank our customers, partners, and employees for their trust and support, which made this step possible. The future is digital—and we are ready to shape it together with you.
