We take UX & UI Design to the Next Level

About Me

With over 12 years of experience delivering complex projects for large corporations, I bring a unique combination of logical thinking, deep understanding of sophisticated applications, and solid UX design expertise. My journey from school dropout to the military and ultimately to running an agency has taught me resilience and perseverance, even in challenging times.

My Approach

Approaching projects strategically and pragmatically, always keeping both customer and user needs in focus, and developing future-oriented solutions together.

Hello, I’m Ali, Senior UX Consultant at 8reasons Digital. With over 8 years of experience, I have gathered knowledge across a wide range of areas, from startups and scale-ups to SaaS and complex B2B products.

With a background in Computer Science and Human-Computer Interaction, I focus on creating a shared understanding between designers and developers. I am passionate about Modular and Atomic Design Principles, as well as design systems and libraries. As an advocate of a human-first approach, I bring this philosophy to every project, always keeping people at the center.

Outside of my work as a Senior UX Consultant, I’m fascinated by the latest technologies, enjoy photography, and even dabble in coding from time to time (yes, some designers can code too!).

Coming soon…

Hi, I’m Christoph, CEO of the iits Group and shareholder at 8reasons Digital. I have always been fascinated by strategy games – the perfect blend of planning, foresight and smart resource management. These principles guide me in the business world as well. Together with Victor and a strong team, I built iits-consulting into a company with more than 120 employees.

With 8reasons Digital, we offer UX as a service within the group. Our carefully developed technological foundation can only succeed when it is used to its full potential, and this is where UX comes in. By combining IT expertise with outstanding UX design, we create solutions that not only work but truly inspire.

Hey everyone!

I’m Ema, the Social Media Manager here. I have over 3 years of experience in social media and marketing, working for various NGOs, and especially for 8reasons and iits-consulting. I love researching new trends, creating content, and always thinking about the next viral video or TikTok!

If you catch me working on my phone instead of my laptop, trust me — I’m still working! I just don’t get distracted easily.

Outside of work, I love photography, cats, and traveling. Oh, and vintage clothing!

Coming soon…

Hi, I’m Victor Getz, one of the two managing directors of the iits Group. I enjoy exchanging ideas with interesting people, especially at conferences. New perspectives, controversial opinions and a shared outlook on the future are what drives me. For me, technology and strategy are not rigid concepts but thrive on discussion and continuous development.

Beyond my work, I am above all a happy family man. My family gives me the support and inspiration to tackle new challenges with full energy. At iits Group, we combine technological excellence with strategic foresight, and I truly enjoy pursuing this path together with a strong team.

About Me

Hello! I’m Alexis, a passionate product designer with 15 years of experience. My focus is on interface and interaction design, combined with a lean, user-centered approach. Over the past few years, I’ve worked with numerous startups and companies (B2C & B2B) to solve complex design challenges, test ideas, and optimize workflows.

My Approach

It is important to me that the process is not only efficient but also enjoyable.

Woof, I’m Odin!

When I’m not “attending” meetings (lying under the table, of course), I bring the action to team events. Whether it’s organizing treats (humans hide an impressive amount in their pockets!) or demanding a quick race, I’m always on duty.

My secret to success?

• Big puppy eyes: Always works.

• Woof wisdom: Teamwork makes the dream work.

• Pawfection: I never walk alone — you follow me everywhere!

So, no matter how stressful things get, a wagging tail and a woof from me makes the world a little brighter.

Stay chill, I’m keeping an eye on you (and your snacks)!**

About Me

With 20 years of experience in designing user-centered services, I combine a deep understanding of people with pragmatic product strategy. My empathy and expertise in user research come from working closely with users in the healthcare and care sectors, always with the goal of creating solutions that make life healthier and happier.

I work at the intersection of UX design and product ownership: I analyze complex business processes, develop intuitive concepts, and collaborate with development teams to deliver applications that delight users while saving companies time and costs. My experience in advising innovation startups helps me scale viable ideas and shape sustainable digital products.

As a structured project manager, I lead teams and successfully guide even complex projects to completion. My focus is always on strategic clarity, user needs, and creating real impact.

My Approach

I believe in UX design that creates real value — for both users and businesses. With a clear and pragmatic approach, I develop future-oriented solutions that simply work.

Outside of work, I’m surrounded by my animal family, big and small. I love creating things, from passementerie buttons to jewelry made from recycled materials. I am also involved in volunteer hospice care.

About Me

With a background in Psychology and Human Factors, I combine research-driven user insights with strategic product development. Over the past four years, I have worked in interdisciplinary product teams and UX agencies to design digital experiences that are not only intuitive but also commercially successful. My analytical perspective helps me translate complex requirements into clear, user-centered solutions — always with the goal of sustainably improving digital products.

My Approach

I believe in UX as a strategic lever: thoughtful, data-driven designs and a deep understanding of user needs are the keys to successful products that deliver long-term value. I work iteratively and pragmatically, always in close collaboration with developers, stakeholders, and users.

Karsten has supported us on the following projects:

• Maschinenringe Deutschland

• Traversals

• VAIVA

About Me

I am a passionate and versatile designer with over 15 years of experience across various design fields, including industrial design, graphic design, and digital product design. My expertise spans the creation of physical products, commercial and retail spaces, as well as user-centered digital experiences. With a Master’s degree in Industrial and Product Design and specializations in new product and service design, graphic product design, and UX/UI design, I take an interdisciplinary approach in all my projects. Critical thinking, concept development, and collaboration are my strengths, allowing me to craft innovative and user-friendly designs.

What fascinates me most about Human-Computer Interaction (HCI) is the unique intersection of technology, design, psychology, and research. I have a deep interest in human emotions and behaviors, and I enjoy challenging existing concepts to explore new possibilities. My adaptability and continuous drive for learning help me stay at the forefront of current design and technology trends. I am passionate about creating meaningful and intuitive experiences that improve people’s lives. Whether working independently or in a team, I always strive to harmonize aesthetics, functionality, and user needs to deliver outstanding design solutions.

My Approach

I believe in design that delivers real value for both users and businesses. My approach is practical, strategic, and user-centered. I develop future-oriented solutions that are not only visually appealing but also intuitive and functional. My ability to view problems from multiple perspectives, combined with analytical thinking and creativity, allows me to find practical solutions.

Growing up in a creative family — with architects as parents and a partner in graphic design — design has been part of my life from the beginning. My interest in engineering and my academic background complement my design thinking, enabling a structured, solution-oriented approach. Art, photography, and literature inspire my work and sharpen my sensitivity to detail, emotion, and visual communication.

About Me

With 15 years of experience in designing digital products, I combine analytical thinking, creative problem-solving, and a deep understanding of user-centered design. My goal is to create digital products that not only look great but also provide an outstanding user experience. As a designer based in Berlin, fluent in German and English, I work at the intersection of strategy, aesthetics, and functionality. I guide the entire design process from identifying challenges and developing wireframes to the final implementation. Beyond my passion for design, I love good food, interior design, gardening, music, and DIY projects — some successfully completed, others joyfully abandoned.

My Approach

Good design is no accident. It is built on clear methods, a structured approach, and iterative optimization. I see the design process as a kind of scientific experiment: through research, testing, and continuous feedback, a solution emerges that perfectly balances user needs, business goals, and aesthetics.

Shiraz has supported us on the following projects:

• Uniper COODE
• SEP AG