Customer
Porsche
Project location
Ludwigsburg
Period
01/2019 - 04/2019
Project description
Merging several online stores into one store. The Porsche OneShop.
In the past, Porsche had a large number of online stores for various categories of Porsche articles. In 2019, several store systems were merged into one store via SAP Hybris. Together with UDG (United Digital Group), we redesigned the category pages and implemented them in the Porsche look & feel.
Main task
Our main task has been to revise the concept of the fork and category pages and define them as a template.
Tasks
- UX conception of several content pages of the new store
- Design meetings with overarching design teams for central coordination
- Information architecture of the navigation categories
- Unification of the color choices of the products
- SEO texts of the individual category pages
- File export to compatible web elements
- UI design of the conceived content pages
- Close collaboration with front-end and back-end developers
Skillset
UX Concept, UI Design, Interaction Design, Layouting, UX Writing, SEO
Tools
Sketch, Adobe Illustrator, Balsamiq Mockups, Jira
Devices & Compatibility
eCommerce Online Shop for Desktop, Notebook, Tablet & Smartphone
Technical implementation
The technical implementation was carried out by internal Porsche employees, as well as MHP.
The Porsche One Shop
Pictures say more than 1,000 words. The chosen layout of the category pages makes the Porsche brand appear in a new light.
On each category page there are other categories that might be of interest to users. Of course, Porsche's professional images are used here as well.
Ready for the relaunch. Never before has a teaser for a new site been so clear and sporty.
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