Webrelaunch Maschinenringe

Maschinenringe Deutschland is the largest association for agricultural businesses throughout Germany. Around 190,000 farms are members of the association and are assigned to 240 sub-associations. An association is comparatively like a kind of county, i.e. a geographical catchment area for farmers. With the conversion of the federal association's website, the individual rings were encouraged to have independent websites developed. Since we had already worked for the federal association in the past, we took over the redesign of the ring pages.

Main task

In cooperation with the Federal Association of Maschinenringe Deutschland, we are in the process of implementing many websites for the individual rings via WordPress. The aim is to transfer a look & feel to all rings that switch to their own website and break away from the MRBV.

Tasks

• Redesign websites of the rings
• technical implementation via WordPress
• Consideration of the corporate design of the federal association
• SEO of the individual rings
• Project coordination

Skillset

UX conception, UI design, interaction design, web design, layouting, testing, information architecture

Tools

WordPress, Photoshop, Illustrator, Office 365

Devices & Compatibility

Website for smartphone, tablet & desktop

Technical implementation

The technical implementation was carried out by us.